This is the styling and branding for the 2022 Weatherdon Annual NoVacancy Hotel + Accommodation Industry Expo.

Here are some photos of the stand and event itself, the side panel design for our ‘Sustainability Story’, as well as the branding for the event ad, web banner, e-signature, and one of the flyer inserts within our show bags.

PROGRAMS USED

ADOBE InDesign / Illustrator / Photoshop

This is the bakery branding for a company called 'Rollin In The Dough'. The company's aim was to represent a rustic, homely aesthetic with it's logo design and featured photograph. The typeface used gives the brand an edgy flare. 

PROGRAMS USED 

ADOBE InDesign / Illustrator / Photoshop

This is the magazine design and layout I implemented for 'Scooop' Magazine. It is a typography magazine, so I followed that consistent theme throughout, adding interesting layers to each page.

In addition (image three) I designed the poster 'Headway'. The colour scheme was left minimal and bright. All photographs used in the designs were taken by me.

PROGRAMS USED

ADOBE InDesign / Photoshop / Illustrator

This is the branding for the Office Brands 2019 Annual Expo and Conference. This year is their 20th Anniversary, which marked an important milestone.

The conference brand slogan was “Think Differently”. Looking back on the past 20 years - How things have changed and how we can all think a little differently moving towards a successful future.

I used black, white and gold as the colour palette as it represents elegance and class for the important event. I used a light bulb vector design as the feature of the logo, incorporated with the slogan.

Our 2022 Expo Branding was based around the fact that we were unable to connect with our members for some time due to COVID and the social climate.

This event marked the coming back together of the industry groups, hence the name “Reconnect”. The puzzle piece design was used to represent the 5 groups reconnecting to share ideas and strengths.

PROGRAMS USED

ADOBE InDesign / Illustrator / Photoshop

A recent poster designed for Brother.

The brief required me to adhere to their colour palette and brand guidelines, but to add my creative flare and think outside the box.

I used patches (typically used in sewing) with stitching around to highlight the product and special product features.

I incorporated that stitching style throughout the poster with the use of plants in the background to add some life to the design, as well as within the title and call to action.

For the text, I kept it as clean as possible, and used bold type to highlight key points.

PROGRAMS USED

ADOBE InDesign / Illustrator / Photoshop

These are the past four years of annual financial reports done for my workplace.

Brand colours were used with imagery to real the audience in. The front and back covers are cohesive to their designs.

The back covers showcase the company’s many business they are partnered with.

PROGRAMS USED

ADOBE Indesign / Illustrator / Photoshop

This is the branding for the company 'Red Corner Boxing' and their new sub-brand of gloves, 'Silver Label'. I redesigned their existing Silver Label logo and glove designs to create an on trend, modern aesthetic. 

Both the words ‘silver’ and ‘label’ are integrated together with the use of the letter ‘L’. This keeps the logo compact, to further showcase the sophistication and simplicity of the Silver Label rebrand.

For the first glove design, I went for gold metallic flames. I used flames as it represents passion, energy, action, power and empowerment. For the second pattern I used silver stripes in the shape of armor. I did this as armor represents authority, protection and action, which portrays the brand image well. For my final design I used a lighting bolt as it’s bold and bright, as well as represents a fast paced lifestyle, which suits the target market.

PROGRAMS USED

ADOBE InDesign / Photoshop / Illustrator  

This is a vector illustration of a 'Lamborghini Gallardo'. Also featured is the technical outline of the layered illustrator file, in addition to the car advertisement. The advertisement design used is simple, yet classy and eye catching.

PROGRAMS USED

ADOBE Illustrator / InDesign / Photoshop 

This is the branding and advertising for the University of Canberra's 2017 Orientation week booklet. The branding includes an orientation guide for students, advertising, info-graph (image 4) and website design.

For the logo I went with the universal 'infinity symbol'. I choose this as it recognised among a variety of cultures and appeals to a large global market. The background design is a repeated pattern of the logo in light grey as to not distract from the main logo. I kept the colour palette light and simplistic, using only three colours. Text is kept minimal and easily readable for all audiences. 

For the info-graph, I researched and interviewed a variety of university students on what their journey at university meant to them. Having this understanding creates greater design choices and a solution to meet those student's needs. Design questions were asked and the overall colour choice was blue, which was why I chose it for the final design. 

PROGRAMS USED

ADOBE InDesign / Illustrator / Photoshop 

The branding for a campaign focused on conveying the idea that Office National is a ‘360-Degree Workplace Solutions Provider’.

This concept is seen within the world graphic where each element of the ‘world’ are products they sell. I used the brand colour palette to create gradients consistent to the theme and world graphic.

Clouds and flying elements were used throughout to reiterate the theme of the 360-degree world.

PROGRAMS USED

ADOBE InDesign / Illustrator / Photoshop

Double sided brochures containing vital information needed for any person of foreign origin entering Australia. These guides help provide insights and factual knowledge into Australian culture and customs.

They contain an area map, where to access local shopping outlets, common gestures used by Australians, language, symbols, how to apply for a credit card & taxes, education & transport, employment agencies, support centres, population & family, climate & clothing, medicare, currency, holidays and the processes of obtaining a driver’s license.

The design elements used were simplistic and icon based to appeal to an international audience.

PROGRAMS USED

ADOBE Indesign / Photoshop / Illustrator

This is the branding I designed for an airline called 'Pindari'. The word 'pindari' means "light-weight" in traditional Aboriginal culture.

The name in combination with the representation of the feather logo suited this eco friendly, Australian airline.

The colour scheme demands attention, while the typeface adds a professional touch.   

PROGRAMS USED

ADOBE InDesign / Illustrator / Photoshop

This is an ebook and book design for a student publication named 'First 2015: Flesh and Blood'. For the cover I photographed red roses on soft white bed sheets. The roses represent the 'blood' and the sheets represent 'flesh'. I went with a clean and elegant aesthetic. I kept the colour scheme consistent through both the physical and ebook. 

PROGRAMS USED

ADOBE Dreamweaver / InDesign / Photoshop / Illustrator

This is the branding I created for an annual expo and conference. The conference was held in queensland, hence the wave elements and teal colour palette.

Vibrant colours were used to emphasise the expo theme, “Taking The Initiative” to induce feelings of excitement from the audience.

My designs were featured throughout the conference from the pull up banners, menu designs, logo, goodie bags, and even digitally through the slide shows.

PROGRAMS USED

ADOBE InDesign / Illustrator / Photoshop / Powerpoint

Some examples of our brand social media posts and client branded flyers.

PROGRAMS USED

ADOBE InDesign / Illustrator / Photoshop / Acrobat

These are magazine spreads I designed for a beauty and lifestyle magazine named 'Poise'. I went with a simple san serif typeface and clean layout to ensure easy readability. The colour palette is light and bright to attract the responder. 

PROGRAMS USED

ADOBE InDesign / Photoshop / Illustrator